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April 18, 2017

Picture source: Pixabay.com

In a recent article titled “3 reasons why startups fail at sales”, Jean-Luc Scherer touches upon the lacking sales and selling skills of founders and entrepreneurs as well as the fact that the business accelerators, which are supposed to help...

April 4, 2017

In the previous parts of my blog series about Digital Transformation, I put up those 4 key questions for debate, and answered the first three:

  1. Why do we need to innovate by transforming our business at all?

  2. Where does it make most sense to start the transformat...

April 3, 2017

Am Freitag, den 24. März 2017 fand sich eine Gruppe wissbegieriger Marketing Natives-Mitglieder im Büro der UPPER Network GmbH ein, um dem Thema „B2B Social Selling“ auf den Grund zu gehen.

In einem vierstündigen Workshop haben Dr. Roger Hage (Geschäftsführer bei Regen...

March 14, 2017

 

In the previous parts of my blog series about Digital Transformation, I put up those 4 key questions for debate, and answered the first two:

  1. Why do we need to innovate by transforming our business at all?

  2. Where (in which areas) does it make most sense to start...

March 1, 2017

Digitale Transformation ist in aller Munde und stellt das Top Thema der Agenden vieler CEOs in Unternehmen jeglicher Größenordnung dar.

Kräfte, welche die digitale Transformation zügig vorantreiben, sind:

  • Kunde 2.0

  • Mitbewerb 3.0

  • Technologie 4.0

Kunde 2.0

K...

February 26, 2017

In the first part of my blog series about Digital Transformation, I put up those 4 key questions for debate, and answered the first:

  1. Why do we need to innovate by transforming our business at all?

  2. Where (in which areas) does it make most sense to start the tran...

February 21, 2017

"Digital transformation is like teenage sex, everyone talks about it,
but nobody has done it!"

I think the big idea is still hyping, but great digital technologies, which could enable digital transformations are readily available today. There is a need to separate hype...